Illustrator
BCR approached us for assistance with rebranding its company.
The first step was creating a logo suitable for merchandise. We began by meeting with the client to discuss their business, values, and goals. They were clear that a beehive needed to be incorporated, as it directly relates to the company name.
I designed a primary logo featuring a beehive with red and blue accents to serve as the main brand mark. To support merchandise needs, I also created a secondary logo for the backs of shirts and for stickers. This secondary mark features a bee wearing a hat that displays the primary logo, creating a cohesive and recognizable brand system.
The client later returned with a request to sponsor a local softball team. For this project, they asked that the existing bee mascot be adapted specifically for use on team jerseys. I refined and modified the bee illustration to better suit athletic apparel, ensuring it was bold, readable, and effective at larger scales while maintaining brand consistency.